Jago Times "English Edition" Best Online Newspaper
B-Town superstar Deepika Padukone’s recent ad came under fire after the makers were accused of plagiarizing an Indian film.
Director Sooni Taraporevela accused the makers of the Padmaavat actor’s latest ad for plagiarizing from her film Yeh Ballet.
Sharing her grievances on Instagram, Sooni wrote: “A couple days ago someone brought this @levis_in ad to my attention.”
“I was shocked to see our Yeh Ballet dance studio set in this ad, because it was conceptualized & created out of a derelict space by @shalzoid (our PD) from scratch and dismantled after our shoot. Basically @nadiaeye (the director of this ad) saw Yeh Ballet and decided to plagiarize our set down to the very last detail (swipe for screenshot),” she wrote on Instagram.
“Would Levi’s and the director ever think of doing that in the west without permission / acknowledgment, and passing it off as their own creative work? This is not homage this is intellectual theft! It’s SO unfair to our wonderful production designer @shalzoid to have her work ripped off like that,” she added.
“Copycat culture in India needs to be called out and cancelled. You would think a foreign production company and director would know better. Are you so creatively bankrupt? What were you thinking? @levis_in @nadiaeye @offroadfilms @rupinsuchak @newland.tv,” she concluded.