Home / Dallas News / Incumbent Colin Allred drops 1st campaign ad in reelection bid against Republican Genevieve Collins

Incumbent Colin Allred drops 1st campaign ad in reelection bid against Republican Genevieve Collins

Colin Allred has launched a pre-Labor Day salvo in his campaign for reelection, releasing a television ad that highlights what he describes as a bi-partisan approach to move the district forward.

He lists as his accomplishments his work to secure a new Veterans Administration medical center in Garland and his efforts to help residents through the coronavirus pandemic.

The 30-second ad, titled “Own Course,” started airing Tuesday and is the first of multiple television spots that are part of a multi-million dollar media buy, according to Allred’s campaign.

“It has been the honor of my life to represent the district where I was born and raised and I will always put North Texas first,” Allred said in a statement to The Dallas Morning News. “I have worked with both parties to deliver real results — whether it is to pass the USMCA trade agreement to support North Texas jobs, open the Garland VA medical Center, or bringing relief to North Texas during this crisis. Just like we did in 2018, I’m excited to welcome everyone into our grassroots campaign in North Texas.”

Allred, a former NFL player and former civil rights lawyer, is running for reelection against Republican Genevieve Collins, who was an executive at an education company before she started her campaign for Congress.

Rep. Colin Allred speaks during a town hall meeting at Greater Cornerstone Baptist Church in Dallas on Monday, Oct. 14, 2019.
Rep. Colin Allred speaks during a town hall meeting at Greater Cornerstone Baptist Church in Dallas on Monday, Oct. 14, 2019.(Lawrence Jenkins / Special Contributor)

Collins has reserved space in the Dallas market for a $2.8 million ad buy that will begin Sept. 8 and extend through election day, her campaign announced.

“We are energized daily by the constant expansion of our volunteer and donor networks, and we are confident this campaign will have the resources it needs to win this election on Nov. 3,” Collins’ campaign manager Rob Costello said in a news release.

Allred’s ads feature his mother, former school teacher Judith Allred, as one of the reasons he’s charted his own course in Congress.

“Growing up, my mom was a teacher in Dallas public schools. She taught me to chart my own course in life,” Allred said in the ad. “That’s why I’ve worked with both parties in Congress to get results.”

Allred’s bipartisan approach has netted him political dividends. This year the U.S. Chamber of Commerce gave Allred the Spirit of Enterprise award, noting that by their group’s measure he has a 95 percent bipartisan voting record.

District 32 congressional candidate Genevieve Collins (right) celebrates with her best friend, Allison Richie after the announcing of favorable poll results during an election watch party at Collins' campaign headquarters in Dallas on Tuesday, March 3, 2020. Collins is running in the GOP primary against Floyd McLendon and others. (Lynda M. Gonzalez/The Dallas Morning News)

In 2018 Allred beat longtime Rep. Pete Sessions to win the District 32 seat, which includes swaths of northern and eastern Dallas County.

Sessions, who in his race against Allred used the Chamber of Commerce’s Spirited of Enterprise Award as a campaign prop, is expected to win his November contest and replace retiring Republican

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