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Los Angeles: Taylor Swift´s 10th album “Midnights,” marking a gradual return to pop for the US singer-songwriter, sparked an online fan frenzy following its witching hour release on Friday — and crashed Spotify in the process.
Swifties from the United States to France and Britain were forced to wait patiently for hours to get their first earful of Swift´s latest sound on the streaming platform — released at the stroke of midnight.
Despite the technical problems, the hugely anticipated work set a record as the most-streamed album in a day, Spotify said.
“And before the clock could even strike midnight on October 22nd, Taylor Swift broke the record for most-streamed album in a single day in Spotify history,” the platform said on Twitter.
“How did I get this lucky, having you guys out here doing something this mind blowing?!,” the singer tweeted in response.
The album´s 13 songs tell “the story of 13 sleepless nights scattered throughout my life,” Swift explained on Twitter.
Together, they form “a full picture of the intensities of that mystifying, mad hour.”