Pizza restaurant changes name to show support during NBA Finals

Boston’s Pizza is undergoing a temporary rebrand for the NBA Finals. In support of the finals matchup between Dallas and Boston, the chain will rename its three DFW-based locations to Dallas Pizza.

“We are proud of our brand, but we love our hometown of Dallas,” said Jeffery Melnick, President of Boston’s Dallas Pizza.

Additionally, during the finals games, loyalty members can receive 50% off a single order of wings. This offer includes all 16 flavors of both bone-in and boneless wings.