KARACHI: Does the founder and group CEO of Daraz, largest player in Pakistan’s ecommerce market of $1.5 billion, think the country is a difficult market to operate in? “Absolutely. I’d say so,” said Bjarke Mikkelsen, who heads the Alibaba-owned ecommerce platform operating in Pakistan, Sri Lanka, Bangladesh and Nepal. In an interview with Dawn during his one-day visit for the inauguration of …
Read More »Low trust and seller education biggest challenges in Pakistan ecommerce, says Daraz CEO
October 14, 2022