Tag Archives: Has designer lawn become a rat race to out-sell competitors?

Pakistan’s love for lawn is undeniable and eternal. Nearly two decades ago, voile manufacturers came up with the bright idea that they should collaborate with designers for collections of unstitched fabric. There has really been no looking back. In international realms, an Alexander McQueen diffused to McQ and an Armani has an Armani Exchange for the high street. In Pakistan, …

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