Tag Archives: Pizza restaurant changes name to show support during NBA Finals

Boston’s Pizza is undergoing a temporary rebrand for the NBA Finals. In support of the finals matchup between Dallas and Boston, the chain will rename its three DFW-based locations to Dallas Pizza. “We are proud of our brand, but we love our hometown of Dallas,” said Jeffery Melnick, President of Boston’s Dallas Pizza. Additionally, during the finals games, loyalty members …

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