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Tag Archives: Super Bowl ads speak more to women

Super Bowl ads speak more to women, female empowerment


February 2, 2019

WASHINGTON: Super Bowl ads this year aim increasingly at women, with more messages of female empowerment, as marketers seek to navigate a polarized political environment for the biggest US sporting event. With women making up a large segment of the viewing audience, advertisers are giving them a greater voice and offering messages about women controlling their own destiny, according to …

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