The use of social media is growing at an exponential rate globally and Pakistan is no exception. In fact, in Pakistan, the requirements for social media usage are near perfect. About 65 per cent of our population is under 35 years and 50pc is under 22 years. This means a tech-savvy, app-driven youth cohort, whose principal medium of dealing with …
Read More »The rise of social media marketing
November 2, 2020