Tag Archives: TikTok prepares advertisers for possible US ban

TikTok is preparing advertisers for a possible ban of its app in the United States, ad buyers said, offering refunds for ad campaigns that are unable to run. The short-form video app’s advertising business is still nascent. TikTok’s anticipated $1 billion in 2020 revenue is a small fraction of its Chinese owner ByteDance’s overall sales. But TikTok has become a …

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