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Tag Archives: Two second-generation Mexicans run a spa free of stereotypes

Two second-generation Mexicans run a spa free of stereotypes


May 1, 2023

The woody smell of palo santo, bamboo, cactuses and lo-fi welcomes customers into Yoali, owned by two second-generation Mexicans in the heart of Jefferson Blvd. It’s a holistic spa for Latinas and others to rediscover their beauty. Yoali, which means night in Nahuatl, the language of the Aztecs, is operated by friends Esti Romero and Sofia Lobato. Romero decided on the name to …

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