The Pakistan Electronic Media Regulatory Authority (Pemra) has issued an advisory for broadcasters and advertisers urging them to refrain from using themes and content which do not correspond with the nature of the product being marketed. In an advisory issued on October 5, the authority said that the content of ordinary consumer products, such as biscuits and detergent, being aired …
Read More »Pemra asks broadcasters, advertisers to review Gala biscuit ad following complaints
October 6, 2020